Visual consumption

Most every time I check in on Foursquare Swarm, I share a snapshot. If I’m at the grocery I’ll document a ridiculously unhealthy item for giggles and the dozen active folks in my network. Often times it’s the best photo of the day and I share it here. (I use best loosely.)

Today I paused at the Hostess shelves because Cabel Sasser mentioned the rebrand.

The logo was in dire need of a refresh, but losing the fun product typography was a miss. There is clearly a winner when it comes to spelling out DING DONGS (I favor the old top version below).

Hostess Ding Dongs old packaging and new

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