Private equity corrodes nostalgia

Say hello to SunnyD Vodka Seltzer, a blend of chemicals packaged in a slim can to tickle generational whims and brought to life by Harvest Hill Beverage Company — a private equity investment firm focused on leveraged buyout and other control investments.

Saw the display at Wal-Mart trying to find Blue Bunny Soft Serve ice cream because of an Instagram ad.

I am a part of the problem.