Today was my last visit to the Springdale Costco. A bittersweet moment as this was a favorite outing for me and mom. They’re closing the store in favor of a new location in the far out suburbs of Liberty Township, which is a total crock.
The only upside of the outing was seeing the updated Burger King logo in the wild.
A+ for brand reversal. (The logo is fine but the supporting type and elements are solid. More about all that from the agency behind the update.)
D- for architecture, or “boxitecture”
