POST NOTE: This journal entry was written on November 9, 2023... Thirteen years after the photos were taken.
Back in the year of 2010, British-Irish boyband One Direction is formed and selling stuff online was kind of complicated. You could have a janky PayPal button fairly easily, but to have a cart and credit card processing? It was an ordeal.
We had that all figured out at Wire & Twine and helped Kelley Deal start selling her lovely handmade felted scarves online. It was always a joy when she dropped off a new batch to add to the inventory. She’d hang around the studio and use Tom’s old typewriter to make custom cards for each one with their name.
Yup. Each scarf had a name, just like Cabbage Patch Kids.


In alphabetical order: (Left) 20 Eyes, Alumni, Animal Farm, Artifacts, Bitch Seat, Bonneville, Broad Highway, Cheerwine, Cold War, Crazy About Ballerinas, Dewey Decimal, Dr. Rhythym, Eastern Bloc, Finch, Fjord, Galaga, Habit, Hoarders, Hoarfrost, Horn Rimmed
(Right) Illegal Shift, Nantucket, Night Train, Parker Bros, Pepper Mill, Pilkington, Pop!, Shame Spiral, Sign For It, Skunktrain, Snow Plow, Squash, Stretch Out and Wait, Strunk and White, The 45 King, Thoreau, Topiary, Uzbekistan, Winter Dawn, and Work Week.
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I would later adopt shame spiral into my vernacular.
And on this day we did a photoshoot to feature Kelley on the website, resulting in the image above where she’s covered in scarves. I forget whose idea that was, but it is a among my favorite snaps of all time.
And here’s a bonus shot of Tom being funny behind Kelley as she sorts through all the scarves.
