more logorot

Can’t say I loved where it was…

I just noticed the new Baskin Robbins identity. Digging up facts I found the culprit (I think).

The nod to Emigre’s Variex isn’t something I’d have considered, but squeezing the 31 in there is… admirable.

I can’t articulate my distress enough, but more googling provided this fine quote from a thread on Speak Up, “Because, dammit, ice cream should be fun.”

I think I like the olde olde one…

Baskin Robbins olde logo

Comments

  1. Oh lord. Yet another silly stupid redesign. It’s barely legible all skewed like that (especially in that photo on Speak Up). It’s clever but I have to look toohard to figure out what it says.
    Silly, silly designers. Who are these companies? Who are these designers?

  2. I think the New logo is Great Helps Us Compete with Coldstone. Yes There Are SOme Complaint more From The Older people That Grew up with there logo but for a New Generation I think Its a FUN logo to Grow up With

  3. I think the New logo is Great Helps Us Compete with Coldstone. Yes There Are SOme Complaint more From The Older people That Grew up with there logo but for a New Generation I think Its a FUN logo to Grow up With

Leave a Reply