No counter intelligence

Thursday, June 25, 2009

Walmart logo

I think the new Walmart branding is a formidable step up from the old ALL CAPS with hyphen and star, but this implementation on a new supercenter they just opened down the street, is a bit sad. Then again, maybe it is perfect.

They cut corners on fabrication by not punching out the counters in the a’s and filled them in with a color
that doesn’t come close to matching the surface beneath.

Horrible, disposable craftsmanship.