Stylish, modern masculinity

I buy bar soap because it creates less waste, generally Irish Spring because it smells nice.

They just updated their logo and packaging. My opinion would be best expressed with a shrug. Reading more about the redesign didn’t move the needle. Something something “stylish, modern masculinity.”

There was a Super Bowl commercial to get the new look out there and I vaguely remember the weirdness.

I think they should’ve just mined their 70’s commercials where they sliced into the soap and then cut to a shower scene.

A vintage box of Irish Spring bar soap. The black box features green type for the logo and additional white text that reads "A manly deodorant soap:
1970’s Irish Spring packaging