That crust is made of shredded mozzarella cheese with some vinegar, egg and almond flour. It’s cooked slowly in a skillet to meld and then flattened and baked in the oven for the first crisp. Then toppings are added and back in the oven it goes for a few minutes. Super tasty.
If I were to turn this into a food blog I would put those ingredients way at the end of the post. I’m annoyed as much as anyone by this pattern, but there is reasoning behind it…
I turned on some SEO plugin to adjust page descriptions on the site here and it ran a report and essentially said I was doing everything wrong. Every post should be x number of words and needed keywords and some other hoops.
That’s one metric how the web is indexed at the moment, by quantity of words.