RXBAR design

My neighbor Joe introduced me to these RxBars a while back and because of their short list of ingredients, they are one of the few packaged foods that don’t freak me out.

This is what I’d call a very good brand and packaging refresh—totally jiving with the basic ingredients and no-nonsense nature of the product. (All my search powers failed, I’ve no idea what person or group is responsible for this design refresh.)

My only niggle would be that it’s a bit hard to figure out the flavor buried at the bottom, but other than that? Super solid. (And pretty darn tasty wholesome!)

The design system across their current line:

RXBAR flavors