Friends don’t always remember our studio is named Wire & Twine. A handful have mentioned they’ve been out wearing our shirts and when asked where to get one they search for a tag or some branding with no success. Shame on us. We’re working on changing that with a little tag that has a logo [...]

In the past I’d complain about what I call “Logorot” — when companies update their identity with displeasing results. Under Consideration came about with their Brand New blog which did a much better job at presenting new ID’s with some meat, context, words, and consistency. Flashback: I was in Michaels right before Christmas a month ago, getting some art [...]

Always admired this type treatment when I drive through Hamilton.

Camp Washington

I think the new Walmart branding is a formidable step up from the old ALL CAPS WITH HYPHEN AND STAR. But this implementation on a new supercenter they just opened down the street, it’s just putrid. Then again, maybe it is perfect. They cut corners on fabrication by not punching out the counters in the [...]