In the past I’d complain about what I call “Logorot” — when companies update their identity with displeasing results.
Under Consideration came about with their Brand New blog which did a much better job at presenting new ID’s with
some meat, context, words, and consistency.

Flashback: I was in Michaels right before Christmas a month ago, getting some art framed. (Finally.)

I noticed the credit card machine had a “new” logo treatment that was different than the tilted Bookman of the existing identity.

Yup. Turns out a new logo has been rolling out for some time, we’re just late to the party.
I figured I’d snap a photo as I picked up the framed work tonight. (Finally.)

I like it much better. Goodness knows this sign below could use replaced:

The weather can’t decide to be freezing or warm, so I’m layering.

Reports warned of freezing rain.
They were right.

One way to combat this weather is with a bloody mary, and bacon.

A single photo from the phone while standing in the checkout lane at the market.

S’weird hearing Paula Deen say Novo Nordisk with her Southern lilt, bless her heart.
I’ve come to accept our future of celebrity endorsements for drugs.
Yes there was Bob Dole for Viagra, but didn’t seem quite the watershed.
There’s a new creepy element, and here I am, propagating.

Tom and I caught The Girl with the Dragon Tattoo at the Esquire.

I’ve heard the books are better as well as the 2009 Swedish film, but those weren’t playing at the time,
and I wasn’t going to see The Artist again. (I saw it in Los Angeles and would have loved it… without any hype.)

I liked it, even with the cringe inducing scenes.

Now I want to read the books and see the Swedish films.

I’ve posted this Be Optimistic patch on Instagram a while back, but I was taking it home to find
something to sew it on and the light warranted a shot from the “big” camera.

I do dig it so.

It was posting this or the only other photo I took today:  Me sitting on the couch wearing a Forever Lazy.
I must thank Tom & Wendy for this birthday gift that I finally opened up, somewhat begrudgingly.

Turns out the Forever Lazy is fricking awesome. Zippers in all the places you’d need ‘em, handy pockets and dang cozy.

The only drawback is that when wearing it, I look like a Teletubby.
Maybe should sew the Be Optimistic badge on it…

The kind of rain you normally see in the spring.
The kind of rain that makes you wish the windshield wipers went up one more notch.